How To Sell On Myntra: A Complete Guide

Myntra is ranked as one of the top online lifestyle and fashion portals. Established in 2007, Myntra became the top e-commerce site in just a few years. By 2012, Myntra had listed over 350 Indian and foreign brands on their portal. The count is currently on the rise. Today, Myntra sells fashion, lifestyle, beauty, and personal care products for millions of consumers. If you wish to take your business online, then you must know how to sell on Myntra.

Why Sell on Myntra?

Myntra offers sellers numerous advantages. Here’s why most businesses prefer to sell on Myntra:

• Myntra has 40 million+ customers in India.
• It reaches over 17,000 pin codes.
• You can manage your product listings and stock.
• Myntra manages the supply chain and catalogue management.
• You don’t have to build your online store.
• Myntra processes payment through its secure partners.
• You can view sales reports and customer information through Myntra Partner Insights.
• Myntra takes care of customer service, returns, exchanges, and refunds.
• You don’t have to bother about shipping as Myntra organizes product deliveries.

Who Can Sell on Myntra

If you are curious about the selling procedure on Myntra, then to do so, you must ask yourself if you qualify to do so. Only registered companies can be sellers. These are:

• Sole proprietorship firms
• Partnership firms
• Private limited companies
• Limited liability partnerships

You need to have genuine documents to do the registration. The most important documents are:

• GSTIN certificate
• PAN card
• Cancelled cheque
• Warehouse address and contact information
• Trademark certificate (if you are the owner of the brand)
• No Objection Certificate (if you are a distributor or reseller)

You must have scanned copies of all these documents ready before you start with the myntra seller registration.

What You Can Sell on Myntra?

Myntra permits sellers to sell fashion and lifestyle products. You can sell:

• Men’s, women’s, and children’s clothing
• Fashion accessories such as watches, sunglasses, and jewellery
• Footwear
• Beauty and personal care products such as skincare and makeup
• Home and lifestyle products that align with Myntra’s style theme

Fake products, prohibited items, or intellectual property right-violating products are not tolerated by Myntra. Sellers need to abide by the product guidelines strictly.

How to Sell on Myntra: Steps

Now let’s see how to sell on Myntra in four easy steps.

1. Create Your Myntra Seller Account

• Go to the Myntra Partner Portal.
• Click on Register Now.
• Enter your mobile number and verify it using the OTP.
• Enter your business email ID and verify it using the OTP.
• Set a password for your account.
• Log in with your credentials to access the Myntra Seller Account.

2. Complete the Business Details

• Enter your GST number. The portal will automatically fetch the registered business details.
• Enter the business name, business type, and contact information.
• Enter the warehouse address and contacts.
• Enter the present bank account details and upload a cancelled cheque.
• Verify all contact information, as Myntra may use it to get in touch with you.
• Upload all requested documents clearly and properly.

3. Accept Myntra’s Terms

• Submit for approval.
• Myntra will appraise your business document and the respective categories of your products.
• You are awarded an exemption from approval by Myntra, which is followed by your accepting Myntra’s seller terms and policies.
• Access to Myntra’s Partner University will be granted, which will technically assist you with completing the myntra onboarding processes.

4. Set Up Your Online Store

• Create a seller profile. Provide your brand logo and store details.
• Upload your products with good-quality images and product descriptions.
• Determine prices with discounts or promotions.
• Start selling on Myntra.
• Thus, your products have an opportunity to reach millions of Myntra shoppers.

Myntra provides Sellers with a mature interface known as the “Myntra Partner Portal” to place orders, check inventory, and review sales without hassles. 

Myntra Seller Fees and Charges

You will be charged fees for selling on Myntra. Myntra takes a 4%-5% commission for any product sold. Plus, packaging and logistics will have to be charged, which you will have to factor into your product prices to ensure profitability. 

Myntra Seller Requirements

Myntra sellers are required to fulfil these requirements:

• Should be a validly certified company with GST
• All products should be original and fall into approved categories.
• Keep inventory levels high enough to dispatch orders swiftly
• Use Myntra shipping partners for order delivery.
• Meet certain performance criteria order cancellation rate, faster delivery, etc.
• Sellers need to act fast on customer inquiries and complaints.

Pros and Cons of Selling on Myntra

Pros:

• Wide customer reach across India.
• Better brand visibility and credibility.
• Marketing publicity through a good number of regular promotions and discounts.
• An easy-to-use Seller Portal provided by Myntra for product management.

Cons:

• Intense battle among the sellers in the fashion category.
• Commission and other fees may go away at the profit margin.
• Sellers must continually see strict rules regarding the quality of their products.
• Limited product categories that mainly involve fashion and lifestyle.

Tricks for Effective Selling on Myntra

The key to success in Myntra is quality and presentation. Post good pictures of the products and descriptions. Ensure that your package is robust and professional-looking. Employ effective invoice printing and dependable shipping companies. Provide excellent customer service at all times to gain a loyal customer base.

Start Selling on Myntra Today!

If you are interested in expanding your fashion or lifestyle business, you need to know how to sell on Myntra. It is easy to use the platform and provides you with a large customer base. By selling on Myntra, you can reach more people and make more sales.

Start today by registering on the Myntra Partner Portal and opening your myntra Seller Account. Begin to establish your online business with Myntra’s reliable platform. Selling on Myntra will unlock new possibilities for your brand and enable you to gain rapid growth.