Nowadays, selling online is a modern trend and the easiest way to grow a business. You most probably know for sure that there exists a shop-less selling option for millions of such people. This even gives you much freedom, reduces costs, and provides extended markets.
Since 2020, there has been a rapid increase in the number of people involved in e-commerce websites because of the Pandemic. If you want to know how to sell online, this tutorial will serve as your gateway into the online selling world in a simple but easily comprehensible manner.
How to sell online, easy steps to get started:
Step 1: Find Your Niche
Start with something you enjoy. Think about your hobbies, skills, or what you love doing. This will keep your spirits high. Then check if other people want to purchase those things in that niche. Use Google’s Keyword Planner to check for volume. See what people have searched for and where demand is highest.
Have a clear idea of who your prospective market is. Know their age, location, income, and habits. You can market to them better, and even channel the right marketing.
Step 2: Choose Your Product
Some products save time or solve problems. In short, products that create value for the customer are here. Examples are environment-friendly products, help for parents, or exercise gear that solves real-world problems. Track trending products. Check out what people are purchasing on Instagram, YouTube, and TikTok.
It must be such that it has branding opportunities. Go for strikingly beautiful products. This is a great way of creating a strong identity because the brand, besides making your product unique, will also attract your loyal customers.
Step 3: Find Your Supplier
Having decided on the product, finding it should be the next step. You can sell it wholesale from such websites as Alibaba or DHGate. These websites have large amounts of items for bulk order by merchants, and after that, they would profitably resell the goods. If you want to take less risk, go with dropshipping instead. In this case, you would advertise products in your shop, while a supplier would ship the product upon ordering.
This way is a good choice with less upfront cost but it discounts the trust that you must place in your supplier. Make sure that they carry enough stock and always deliver on time.
Step 4: Start Small and Learn More
There shouldn’t be too many thousands worth of products in the beginning. Test the concept with a small number of products and get some feedback on the same. Local-market research. Understand what your locality wants. Look for competitors: prices they are setting, photography, product types, and customer feedback.
Sell and buy from the competitor’s website and social media to ask for comments from existing customers and to know what works and what doesn’t.
Step 5: Decide Where to Sell
You can sell on your website, on social media, or online stores. Your website, after all, could be the only variable entirely under your control. You can sell on Ajio or Myntra where there is a larger shopper base.
Social media is another very good tool. Tag products and direct selling through your posts and stories on social media platforms such as Instagram and Facebook.
Step 6: Register Your Business
You need seller registration before you can begin selling. Register that business under a legal name. Get a GST number, PAN card, and bank account. If you sell on Amazon or Myntra, they will want these from you. Make sure to send clear scanned copies.
Provide a catchy name for your business. Buy a domain for your website. Create a business email ID to interact with your clients.
Step 7: Create Your Online Shop
Build your store on Amazon, Myntra, or Ajio and put the product name, price and images. Ensure that every product page has a very good description. This is your listing for products. An effective product listing gets many more clicks and raises the chances of sales.
Upload only top-quality images. Showcase your item from every angle. Keep it simple out there. Your products should always be easy for your customers to find and check out with no issues.
Step 8: Install Payments and Shipping
In order to receive payments, utilise payment gateways such as Razorpay, PayPal, or Stripe. These applications enable the payment to be made by customers through cards, UPI, or net banking. Ensure your payment system is secure.
For shipping, select a good courier partner. If you want to sell on Myntra or Amazon, they take care of shipping. Otherwise, partner with delivery agencies like Delhivery or Blue Dart. Provide tracking to the customers. Ship always promptly to receive good reviews.
Step 9: Promote Your Products
Promotion is the secret of online selling. Post pictures, videos, and deals through social media. Promote with paid Facebook, Instagram, and Google ads. Utilise SEO to rank better on Google search. Create YouTube videos, blogs, or even reels demonstrating how your product works.
Use email marketing to contact your customers. Mail them updates, promotions, and new items. Get reviews and put them on your site and social media. This establishes trust and encourages more sales.
Step 10: Keep Improving
Keep learning from your sales and customer feedback. See what products sell more. Enhance your packaging, shipping, and product quality. Automate the emailing or restocking task. Monitor your sales and costs regularly.
As your business increases, you can venture into bulk selling or even wholesale. You can also start your brand with private labelling.
Conclusion
Now that you understand how to sell online, it is time to take action. Online selling is the best way to create a low-cost, high-reach business. It enables you to sell from anywhere and expand at your own pace. To be a smart e-commerce seller, it takes time, but with the proper steps, you will establish a robust e-commerce business.
Begin small, be consistent, and maintain quality. Learn something new each day and adjust to trends. Your online selling career may start today. Join, register your seller, list your first product, and begin selling. Success in an online business is within a few clicks. Learn to sell online and make your idea into a thriving business.
