How to Sell on Ajio in India?

AJIO has a full range of products within fashion and Lifestyle segments including products from Reliance-owned brands namely Reliance Trends and Trends Footwear stores. The categories span:

• Western Wear
• Ethnic & Festive Wear
• Lingerie & Innerwear
• Footwear
• Winterwear
• Fashion Jewellery
• Kids’ Wear (Boys, Girls, and Baby)
• Toys

Additionally, AJIO features specialized categories such as:

• Indie Category: Included 500 hand-made artisan products from 53 GI clusters of which many regional products like Kutch embroidery, Orissa Ikkat Banarasi Brocades etc.
• Home & Kitchen: Currently it sells products from well-known brands such as DDecor, MUJI, and Chumbak, which includes bed linen, cushions, home decor and much more.
• World Crafts: Featuring earrings, accessories and bag collections with influences from Turkey, Vietnam and Thailand produced in India.

AJIO follows a multi-brand online marketplace business model. It does not produce or retail the products but it offers a market through which brands and distributors directly sell their products to consumers. This model makes it possible for AJIO to stock several products from various brands which makes it easy for its customers to choose. The type of marketplace approach at AJIO is perfect for established and emerging brands which gives shoppers an exciting and versatile shopping experience.

• PAN Card
• Aadhar Card
• GST Details
• Current Account Details + Cancelled Cheque
• MSME Certificate (Optional, but recommended)
• Company Logo (if any)
• Trademark Certificate (or alternative proof)
• CIN & TAN certificates (for private entities)

Step-by-Step Process Ajio seller registration:

• Visit the Supplier Registration Portal: Go to https://supplierregistration.ril.com/ to start the process.
• Begin Registration: Start the registration process by becoming a registered supplier and make sure that you satisfy all the requirements.
• Provide Necessary Information: During the registration process, make sure to input the necessary information including your office address.
• Submit Required Documents: The documents must include a PAN card, current account details, and a cancelled cheque.
• Complete Registration: Complete all the necessary details, choose your product category, and begin your selling process on AJIO.

The AJIO seller dashboard features multiple tools for the effective management of a seller’s business. Sellers can easily access numerous key functionalities related to managing products, analytics, promotions, and order fulfilment in one location.

Product Management: AJIO has tools for its product management such that the seller will have an easy time managing listings. You can utilize the AJIO tools to create detailed product listings. Make sure that you include high-quality images, descriptions and pricing details. You can track the levels of your inventory and manage various product variants. Updates on product details like pricing and availability are simple in the application.

Analytics: The platform gives you great insights into your business performance. You can monitor sales trends, revenue, and customer engagement metrics. About customer behaviour, preferences, and demographics, more is learned. Through analysis of performance, you spot which products are top-selling and areas that need work. These insights are then used to refine your product offerings and thus increase sales.

Promotions: Directly run the campaigns of discounts and coupons via your dashboard; monitor how your promotion is faring and assess the sales’ sensitivity to it. Make promotions to targeted customer segments or specific products to ensure sure-fire success.

Order Fulfillment: Order management at AJIO is streamlined. You can track order status, take care of shipping, and contact customer care. The dashboard also allows you to print shipping labels. Returns and refunds are as effortless as possible for both the seller and the customer with a hassle-free and fast transaction.

Here are some AJIO seller success tips that will make you stand out and increase sales.

Optimize Your Product Listings for Search: Effective AJIO listing optimization is necessary to get your desired visibility. Insert relevant keywords in the titles and descriptions for the products. This makes it easier for customers to find the products. Make sure your tags are accurate and in keeping with customer search terms.

Provide Excellent Customer Service: Ensure your customer service is timely and professional. Handle customer queries as timely as possible. Be efficient in resolving issues, especially regarding returns and refunds. This way, you’ll build more confidence in your customers, and your good word on AJIO will grow.

Use AJIO Ads and Promotions: One of the most effective AJIO seller success hacks is to make use of AJIO ads and seasonal sales promotions. These tools increase the visibility of your products. Sponsored ads enable your listings to reach more customers. The seasonal sales promotions can also create urgency, thereby buying more.

Track Performance and Adjust: Track your sales performance and recognize trends. Knowing insights from your seller dashboard can help you refine the strategies you use to promote your products. This is vital for knowing how to boost sales on AJIO. Make the necessary changes. Be it by improving listings or adjusting prices.

Joining Ajio as a seller is a step towards tapping into the lucrative world of e-commerce. With its user-friendly platform, extensive reach, and robust seller support, Ajio provides an ideal environment for businesses to thrive. Start your journey with Ajio seller registration today and unlock new growth opportunities.