Myntra Rising Stars Programme: Zero Commission for New D2C Brands

The Myntra Rising Stars Programme is an initiative designed to help emerging Indian direct-to-consumer (D2C) brands enter the online fashion and lifestyle marketplace. Through its Rising Stars 2.0 initiative, Myntra announced a zero-commission model for eligible, made-in-India D2C brands, giving digital-first businesses an opportunity to reach a larger customer base.

If you are using your website or other direct marketing methods to sell products today, joining a big marketplace can give you a great chance for growth. But fees, product visibility, and other requirements can make this difficult.

The Myntra zero commission for D2C brands initiative aims to reduce one of these initial barriers. Instead of relying exclusively on their existing sales channels, eligible businesses can explore Myntra as another route to reach fashion-conscious shoppers.

How Does the Myntra Rising Stars Programme Work?

The Rising Stars Program of Myntra seeks to promote new homegrown brands on Myntra’s The program assists eligible D2C brands in reaching more customers via the Myntra platform at reduced eligible commission rates.

Key benefits include:

• Lower costs: Save on eligible commission charges.
• Wider reach: Connect with more online shoppers.
• More sales channels: Complement existing website and social media sales.
• Reinvestment opportunities: Allocate savings towards inventory, advertising and catalogue improvements.

It can help emerging brands expand their marketplace presence and support future growth.

Who Can Apply for the Myntra Rising Stars Programme?

The program targets only those D2C brands from India that qualify for the program. Nonetheless, registration of the business and selling fashion items is not sufficient.

Before beginning Myntra seller registration, brands should assess whether their business model and products meet the platform’s current onboarding requirements.

1. Indian D2C Brand Ownership

First, businesses must define their brand identity and prove that they own the products they sell. In addition, Myntra may ask for trademark documents or other branding papers during verification.

2. Relevant Product Categories

Fashion, beauty and lifestyle businesses are natural candidates to investigate the programme. However, sellers should confirm whether their specific product category is currently eligible rather than assuming every category is covered.

3. Business and Tax Documentation

Keep the business’s applicable registration, tax details, banking information and brand documentation ready. Myntra’s official onboarding process should be used to confirm the exact documents required for the business structure.

4. Marketplace Readiness

It is essential that a brand has products to put up for sale, an appropriate description for the products, good pictures, inventory and a sound fulfillment system in place. This would ensure minimum delays post application approval.

Important: Eligibility criteria, category coverage, approval requirements and the duration of the zero-commission benefit may change. 

How Much Can D2C Brands Save With Zero Commission?

The value of the financial gain is based on the sales volume and the commission percentage that would have been incurred had there been no eligible order zero-commission. This can be easily calculated by brands to determine how much financial gain they stand to make.

For example, consider a D2C fashion brand that has a monthly sales volume of ₹5 Lakh. Assume that the commission percentage for this sales volume at a rate of 15% would have amounted to ₹75,000.

With an eligible order, the commission cost is waived for that particular period.

These figures are examples, not Myntra’s confirmed commission rates or a guarantee of savings. Actual calculations depend on the applicable fee structure, eligible sales, programme conditions and any exclusions.

Brands should also account for shipping, packaging, returns, advertising, discounts and other applicable charges when calculating profitability.

The most useful approach is to treat commission savings as a way to improve launch economics, not as guaranteed profit.

How to Apply for the Myntra Rising Stars Programme

Companies which are keen to participate in the program must start off from the seller onboarding portal for Myntra. Organising their business details and product catalog can help in making things easier.

Step 1: Review the Current Programme Terms

Visit the Myntra Partner Portal and check the available onboarding options. Confirm whether the Rising Stars initiative is accepting applications for your category and what conditions apply.

Step 2: Prepare Your Business Documents

Arrange all necessary documents relating to your business registration, tax, banking, and branding details. Please use the current checklist from the portal rather than an outdated document checklist from any other seller.

Step 3: Build a Marketplace-Ready Catalogue

Prepare clear product images, accurate descriptions, available sizes, colour variations, material details and pricing information. For apparel, correct size charts are particularly important because customers depend on them when choosing products online.

Step 4: Complete the Application

The necessary details can be submitted to the correct channels for onboarding. In case there is a need for more screening of the programme, provide the required details.

Step 5: Confirm the Commercial Terms Before Launch

Prior to presenting the products, it is important to get to know about the commission structure that is approved, fulfillment policies, payment structure, any charges applicable, and the time frame for the program.

Approval timelines and onboarding steps can vary. Sellers should rely on the current instructions provided by Myntra rather than assuming a fixed processing period.

Common Mistakes D2C Brands Should Avoid

Getting listed on a marketplace is only the beginning. The following mistakes can limit the benefits of joining Myntra.

Incomplete Listings: Use clear product images, accurate descriptions and correct size charts.

Ignoring Selling Costs: Account for shipping, returns, advertising and other applicable fees.

Poor Pricing: Consider product costs, discounts and return expenses before setting prices.

Low Inventory: Maintain sufficient stock to meet expected demand.

Marketplace Dependence: Continue developing your own website and customer base.

No Future Cost Planning: Prepare for applicable commission charges after the zero-commission period ends.

How Myntra Seller Account Management Supports Growth

Onboarding at the marketplace level goes beyond just submitting an application. It entails handling listings, inventory, pricing, promotions, orders, and performance tracking.

Professional Myntra seller account management can help brands coordinate these activities and address operational gaps.

Support may include:

• Catalogue management: Organising product information, images, variations and descriptions according to marketplace requirements.
• Listing optimisation: Improving product titles and descriptions to make listings clearer and more relevant to shoppers.
• Inventory coordination: Monitoring stock availability and planning replenishment to reduce avoidable order cancellations.
• Pricing and promotion planning: Evaluating discounts and promotional activity against product margins.
• Performance monitoring: Reviewing sales, returns, advertising expenditure and other available account metrics to identify improvement opportunities.

For new sellers, these tasks may offer a more structured framework to expand their market. In this case, the goal is to establish a long-term venture instead of concentrating solely on the up-front commission.

Conclusion

Through the Myntra Rising Stars Program, certain Indian direct-to-consumer (D2C) brands can grow using a zero-commission program. It is advised that brands study the conditions of the program before applying, get ready with a good product catalog, and compute their total selling cost. The Seller Seva helps businesses with onboarding for the marketplace and the management of their seller accounts.

Frequently Asked Questions

1. What is the Myntra Rising Stars Programme?

 It helps eligible emerging Indian D2C brands enter Myntra’s marketplace with a zero-commission model under Rising Stars 2.0.

2. Who is eligible for the Myntra Rising Stars Programme?

 Eligibility depends on Myntra’s current programme terms, brand requirements and product category.

3. Does Myntra Rising Stars offer permanent zero commission? 

Not necessarily; sellers should confirm the applicable benefit period and conditions with Myntra.

4. How can a D2C brand apply to sell on Myntra? 

Brands can visit the official Myntra Partner Portal, review the requirements and submit the necessary application and documents.

5. Does zero commission mean there are no other selling costs?

 No, sellers may still incur fulfilment, packaging, returns, advertising and other applicable operational expenses.